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Popular online personality QTCinderella, known to her audience of 1.2 million followers as Blaire, has expressed deep regret over her career choice, indicating she would be a “happier person” if she had pursued a different path. The 31-year-old, who gained fame streaming video games and live cooking sessions, candidly discussed the overwhelming negatives that overshadow the perceived glamour of her role, citing constant public scrutiny and serious safety concerns.
“If I could go back and never experience some of the things I’ve experienced because of this job, I do think I would be a happier person overall,” Blaire told reporters. She added, “The biggest thing I wish I could do, if I went back and was able to whisper in my ear, I would say, don’t do it.”
The issue of personal safety has become a significant concern for female content creators throughout the current year. In a disturbing incident in March, three US Twitch streamers—Cinna, Valkyrae, and Emiru—were subjected to death threats during a week-long marathon stream. Later, at the annual TwitchCon event in October, Emiru was reportedly assaulted when a man from the crowd grabbed her and attempted to kiss her without consent. Although her personal security intervened, the event highlighted ongoing concerns about the adequacy of on-site security responses.
Blaire herself has faced a relentless barrage of harassment since her rise to online prominence. She disclosed receiving daily threats via direct messages on social media platforms. In 2021, she spent thousands monthly to remove heavily edited photos of herself from the internet. The situation escalated in January 2023 when she discovered a deepfake website using her likeness in pornographic material, alongside other popular female streamers.
Even her recent venture, a craft shop opened in Los Angeles earlier this year, has been impacted. Blaire revealed she rarely visits the store because men have repeatedly shown up looking for her. “I thought it’d be fun,” she explained, “Unfortunately, it’s gotten to the point where I can’t go there because we’ve had men show up looking for me. I don’t want it to be unsafe for my employees.”
Amidst these challenges, Blaire founded the annual Streamer Awards in 2021, an event designed to celebrate top creators across categories like Gamer of the Year and Best Community. The awards, which will be streamed online this Saturday, are determined by a mix of 70% fan votes and 30% industry panellists. This year’s nominees for Streamer of the Year include Kai Cenat, the most-followed Twitch streamer with 20 million followers.
Blaire anticipates a robust security presence at this year’s Streamer Awards, aiming to ensure the safety of all attendees, a stark contrast to the experiences at other public events. Despite facing accusations in November from viewers claiming certain streamers were unfairly blocked from categories—allegations she firmly denied—Blaire views the awards as a crucial antidote to online negativity.
“I think I need to respond less,” she reflected on past criticisms, “But as a human, you just want to be understood.” She emphasized the awards’ purpose: “For me, it’s really important to bring people together, because I do think there’s lots of toxicity on the internet. And if people were just able to have a dinner together or reach across the board, it makes a big difference. For one night of the year, the negativity is silent.” Millenium TV continues to cover the evolving landscape of online content creation.
© Millenium TV
