Tiger Woods has gone from “Hello, world,” to saying goodbye to Nike.
Woods ended months of speculation by making it official Monday that the partnership between golf’s biggest star and the powerful Swoosh brand is ending after 27 years, a move that raises questions about the future of both in the sport.
Woods in a social media post thanked Nike co-founder Phil Knight for his “passion and vision” that brought them together when he turned pro.
Nike launched a “Hello, World” campaign two days later, and Woods lived up to the hype. Within eight months, he already had four wins, including the watershed Masters victory that made him the first golfer of Black heritage to win a major.
“It was time for the next chapter,” Steinberg told The Associated Press. “Amazing run. Great partnership.”
